When you design packaging for your business, you have many factors to consider. For some people, the most important factor to consider is the environment. No matter where you live, you might be sending products anywhere in the world.
All of this means that packaging optimization must keep the environment in mind. If you want to make the most of your packaging, here's what you need to know.
Transport & Distribution
One of the first things you will need to focus on is the fact that transportation and distribution will play an important role. You need to optimize your packaging to withstand being stacked with other items, for example. The inside must provide enough protection so you do not have to worry about damaging the items inside.
In addition to transportation, your package will also go through the handling process. People will be stacking and organizing the package. For example, somebody might slide or toss the package if it is not properly marked.
Packages may also be stored or placed in a warehouse for a short time. For example, items might have to be stored for a few days in the middle of shipping. You have to make sure that your packages will stand up to intense temperatures while inside.
The outside weather will also impact your package. For example, shipping items in the summer means that certain items (like chocolate or candles) can melt. In other cases, items could freeze. Make sure that you optimize your package to be ready for all types of weather.
How Can You Take Care of Environmental Factors?
There are a few ways you can make sure you are taking care of potential environmental factors. For one, you should pay attention to the kind of cardboard you use. Cardboard comes in different strengths and thickness.
Foam and other protective items can also be used to take care of the items inside. Sometimes rigid plastic can also be used to protect from wet weather outside. You can also help provide insulation with plastic wrap, tapes, and other types of adhesive materials that protect the items inside.
Packaging Optimization Can Be Easy
When you rely on a professional to handle packaging optimization, you are making a smart choice. If you want to learn more about catering to the environment, it may be time to consult with a pro and make sure you are on the right track.